FocusEduVation's Blog

February 5, 2010

iPad for Publishers

Filed under: New Trends — Focus EduVation @ 2:03 pm

Last week Apple released its newest device, the iPad. The device is available with 3G connectivity. The device has iBooks application features. This gives Apple an extra edge over the e-book world market

The iBook Store allows iPad users to browse and purchase e-books on their device. With 3G connectivity, an iPad user can buy a book virtually anywhere, which puts the device on par with Amazon’s Kindle. The iBook Store is set up much like the iTunes store, except it’s for books. When using the iBook app you are presented with your virtual bookshelf; all the iPad user has to do is tap on the book they wish to read. Most titles will be sold for between $12.99 and $14.99.

Apple has the support of five major publishing houses; Penguin, HarperCollins, Macmillan, Hachette Book Group, and Simon & Schuster. Negotiations with Random House, the worlds largest consumer book publisher, were going on up until the day of the iPad’s release and they were left out of the keynote presentation last Wednesday.

One of the most exciting things about the iBook Store for publishers is that it will utilize the ePub format. This format is the e-book standard and non-proprietary. This means that publishers don’t have to learn a new format when they convert their print books into e-books.

Will the iPad change the world of e-books, and in so doing, publishing? Or is this new technology just another over-hyped product by Apple? Time can only tell but it seems like the iPad is already changing things, only a week after its announcement.

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